ATTENTION RISK COMMUNICATION EXPERT (that's you): There is a suspected outbreak of Rift Valley Fever along the border of your country and Neighborville. It's time for action. You are in charge of all risk communication activities. Review the case study, and let's get to work!
A free online tool to organise your stakeholders.
The first step is to identify all of your communication project's stakeholders. This process can be undertaken with your team so that you'll take advantage of everyone's ideas.
You must be able to identify each stakeholder's power and interest level. Interest is the degree to which a stakeholder gives importance to the success of the communication project (whether it's professional, personal or another goal). Power refers to the level to which the stakeholder has a positive or negative influence on the communication project's goals accomplishment.
These levels are ordered as follow:
For the sake of convenience, the stakeholder analysis matrix involves scales from 0 (very low interest / power) to 10 (very high interest / power).
Once you have set up their power and interest scores, your stakeholder will be displayed on the matrix. You'll be then able to identify various strategies to manage and meet their needs.